At first glance, online free stuff seems to be incongruous. Who today gives away anything? Like Shylock of old, everyone today wants their pound of flesh. So to hear about businesses that are advertising on the net and offer to give away something for nothing is astounding and wonderful.

Free stuff online really is available. It isn't hard to discover where these various companies are, and for just a few minutes of your time, you can tap into this excellent source of free stuff. Stuff like samples of products which you purchase every week from supermarkets, grocery stores or chemists. Coupons that give you access to hundreds of dollars of fuel, or videos, or free entry to the movies. These are just a taste of what is available online for free.

Why are these business people giving away free stuff online? What's in it for them? We are trained to be skeptical and cynical from childhood. Nothing comes from nothing, we all know that, so what's in it for them.

It comes as no surprise to hear that there is a fancy business title for giving away free stuff. It's called promotional marketing and it has been thought up as a way to rouse up your interest in a product. Customers are in a very powerful position. They actually make chooses as to which product they are going to purchase. Promotional marketing is designed to sway you towards one particular product by providing attractive incentives.